Editorial policy
What is on the site, where it comes from, how it is written, and what to do when something is wrong.
Where listings come from
Event listings, dates, venues and prices are pulled from the StubHub International marketplace catalogue through the Impact partner feed. We import the catalogue every day, shortly after StubHub publishes it; each event page shows when its price was last checked.
- An event is listed when the catalogue has it on sale and we can match it to an artist and a venue.
- Duplicate listings for the same show are merged so one event page carries the cheapest price.
- When the marketplace withdraws an event, we stop listing it and remove it from our sitemap. Past events stay online as an archive, clearly marked as concluded.
- Show times are converted to the venue's local time zone; where the catalogue gives only a date, we say so rather than invent a time.
We do not accept payment, free tickets or any other consideration to list, promote or rank an event. See how we make money.
Prices and price history
The price shown is the cheapest listing on the marketplace at the last daily check, before StubHub's fees and delivery. We keep a history of those daily checks and show the trend on the event page when there is enough of it. We never round a price down, never show a price older than the "checked" time next to it, and mark a price as stale when the catalogue hasn't refreshed it.
How artist and venue guides are written
Most of what you read on NeedATicket.co.uk is built from our event database by our own code. Some descriptive text is still drafted by an AI model (Google's Gemini). This section says which is which.
Built from data by our code, with no AI
- Event pages: the date, local start time, venue, city, cheapest price, number of listings and other dates, the summary sentence built from them, the page's search description and its structured data.
- Artist pages: the tour table and the sentences about dates, cities and prices above it.
- Venue pages: the list of upcoming events, the schedule and price-by-section figures, the capacity and the address.
- Logistics guides under
/guides/: dates, times, address and prices come straight from the event and venue records. Where a guide includes travel, bag or age notes, those come from the AI-drafted venue text described below. - Price-alert and newsletter emails.
Drafted by an AI model
- Venue guides. The descriptive guide on a venue page, and the description in that page's structured data, were drafted by an AI model from the venue's details. Door times and curfews quoted on a venue page can be taken from this text.
- Venue travel and visitor notes. The "by train", "by bus", "by car and parking", accessibility and "before you go" notes, and the nearby-hotel notes on big-event city pages, were drafted by an AI model. They appear on venue, event, logistics-guide, festival and big-event pages. On most of these pages they are shown only for venues whose location we have checked against OpenStreetMap and Wikidata, and automated checks hide any note that describes the wrong place.
- Artist biographies. A short biography is drafted by an AI model for artists that need one. It is not shown as text on the artist page; it is used to complete the page's search description and the description in its structured data, after the facts from our own data. Prices and date counts in it are filled from live data when the page is served.
- Older per-show guides under
/blog/. These were written by an AI model. Most have been retired and now redirect to the matching event, artist or venue page or are marked as gone; the ones that people still find and read remain online. - Images. An AI vision model helps check which photograph fits which event. It writes no text that appears on the site.
None of this is independent journalism or a review. We never generate quotes, reviews, ratings or setlists, and we don't claim to have attended a show. Where we have little data about an artist or venue, we prefer a short page to a padded one, and pages with no upcoming dates and no useful guide content are kept out of search indexes.
Price alerts
Price-alert emails are generated automatically from the same daily data: an email goes out only when the cheapest price for an event actually drops, meets a budget you set, or an artist you follow adds a date. They are double opt-in, limited to one email per alert per day, and every one has a one-click unsubscribe link.
Corrections
If a date, venue, price or guide is wrong, please tell us through the contact page, including the page address and what needs changing. Factual errors in our own text are corrected as soon as they are verified; catalogue errors (for example a wrong venue in the marketplace feed) are corrected on the next daily import once StubHub has fixed them, and we will note that on request.